Role: Creative Director/Producer: Overseeing edit reviews, Assembling the viral moments, as what we call ‘selects process’ at Mr. Beast, and guiding the finishing process to upload and publish.
“This project was built around one simple but insane premise: open a full-scale theme park and turn it into a high-stakes, high-energy challenge experience. My job was to shape the story framework, editorial rhythm, and emotional arc that turned a massive physical build into a tight, addictive narrative for a global audience.”
Role: Creative Producer/Director
This project consisted of 100 days of a former cop and criminal grappling with their past and confronting their demons in one cell: sleeping, eating, and doing life together. The content went from spectacle to learning about their dreams, fears and goals. Ian wanting to start his own social media business, and Lenny wanting to spend more time with his family. Thats where the 150M views lives. In the center of human experience.
Role: Creative Editor and Story Producer
How can we make viral content with 1 one living in a private jet for 100 Days. I realized that the content came from the human experience rather than the spectacle of ‘winning the Jet. Everyday was a discovery to what Armando found interesting and important to discuss in his life. Best friend struggling with cancer, the desire to take his mom and family to Europe and to just simply read more books and spend more time with his daughter whose becoming a teenager. I learned that “being viral” is in the tension of life, the everyday.