“This project was built around one simple but insane premise: open a full-scale theme park and turn it into a high-stakes, high-energy challenge experience. My job was to shape the story framework, editorial rhythm, and emotional arc that turned a massive physical build into a tight, addictive narrative for a global audience.”
A spectacle this big is not automatically a story. The real challenge was translating a massive environment — rides, attractions, oversized games, crowds, prizes — into a clear narrative with escalating stakes and payoff.
I had to answer one question:
How do we keep millions of viewers locked in for the entire experience?
